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Technico Inc. is an established THK sales and distribution organization, offering THK motion control products and services required for industrial automation applications. Their organization provides complete sales and support staff to assist customers with all of their motion control needs. Their primary sales efforts target mechanical and electrical design engineers, as well as purchasing and maintenance personnel.

Technico specializes in offering a broad range of automation technologies to OEMs in a wide variety of industries. Primary industrial applications include machine tools, metalworking, automotive, automation, and more. Technico also has an established presence with end-user accounts, including automotive assembly plants, steel mills, stamping facilities, light and lamp plants, and a host of other large industrial users.

Which brand would not love to see them appearing on top of search results? The traffic will follow suit if we make that happen and henceforth, DCKAP’s marketing activities mainly focused on Search Engine Optimization, Pay Per Clicks, and Website Assisted Conversion.

To increase the credibility of the site, DCKAP came up with a few areas that can be worked on like the URL Optimization, Image Optimization, Content Optimization, Rich Snippets, Backlink Audit and suggestions along with Competitor Site comparison. (Yes, we did do a comprehensive competitor study to understand how the rest of the market is doing it, and it did help us a lot.) Conversions were tracked continuously.

DCKAP also analyzed and provided feedback on the existing ad campaigns and created new Google Ad campaigns based on the analysis. We made sure the keywords were properly researched before launching the advertisements. The campaigns were monitored daily to provide a report on negative keywords and performed A/B testing for ads to ensure more people see what we strategically placed.

DCKAP wanted to achieve the objective of this project more accessible by understanding the business and its target audience. We made sure we checked which marketing channel suits the best for Technico as a business based on the client’s inputs and their competitor’s marketing strategy.

Suggested to convert the traffic to leads based on customer behavior analysis on the website. DCKAP took up weekly calls with the client to review the principal results and come up with a plan for the upcoming week. Detailed reports on analytics for Products, Customer behavior, Acquisition channels, conversion and Return on Investment were provided to Technico every week.

As a result of putting an eternal Magento SEO effort to improve the site and increase its traffic, the number of requests for quotes on the website was increased, phone calls requesting for quotes increased. The volume of organic visits and rankings of the main target keywords went up.

Google Ads were optimized for better results, and there was also an increase in the website’s assisted conversions. The results were optimistic: 34% increase in quality conversions, a 51% increase in page views, with 61% spike in average session duration and site engagement, and a substantial 27% decrease in bounce rate.

It was an incredible journey. Well, the journey has not ended yet, and we are sure we are going to love every moment working with Technico for the sheer amount of enthusiasm and knowledge they bring into the project.